Mondelez Int’l’s ‘mobile only’ deal with Google to have ‘particular focus’ on...
Mondelez International, earlier known as Kraft Foods before a company split, has signed a global strategic agreement with focus on mobile search, mobile display and mobile websites with Google....
View ArticleIs Mondelez Intl’s ‘mobile only’ deal with Google, a gamble?
Where most marketers are spending 2 per cent of their overall marketing budgets on mobile, Mondelez International has committed to invest 10 percent of its global marketing budget in mobile activations...
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